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German model’s fast-growing lifestyle brand will expand into beauty this summer with a scent launch.
May 7, 2024
By: Christine Esposito
Editor-in-Chief
Coty Inc. has signed a long-term license agreement with Lena Gercke to develop, produce and distribute fragrances. The accord marks the beginning of a long-term partnership between Coty and the German TV presenter and model who is CEO and founder of LeGer by Lena Gercke. “We are delighted to be collaborating with Lena Gercke to bring our shared vision to life in the beauty space,” said Stefano Curti, Coty’s chief brand officer, consumer beauty, in a statement. “Lena’s fashion brand LeGer i...
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